Synopsis: Branding es uno de los términos del marketing que se pusieron de moda durante los años de De hecho, todo el mundo está convencido de. Las 22 Leyes Inmutables de La Marca by Al Ries, , available at Book Depository with free delivery worldwide. Trad. de: The 22 inmutable laws of branding. how to build a product or service into a world-class brand. Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial. Front Cover. Al Ries, Laura Ries.

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Las 22 Leyes Inmutables de La Marca

In both cases you should know how to switch cookies back on! Hard to believe that there are 22 ‘immutable’ anythings about any topic. Subscribe to our newsletter Some error text Name. Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience.

I’d read the book when it was best seller. Loving a person blocks your interest in finding another person to love.

A brand should not have frontiers. Por favor, vuelve a intentarlo. Please click the link in that email to activate your subscription. Kindle Direct Publishing Publica tu libro en papel y digital de manera independiente. People literally fell in love with that vehicle. Their Web site Ries. Over the years, Google has used its innovative people and innovative strategies to launch a host of new products. Especially the ideas that you need to own a single-word mwrca not your brand name in the consumer’s mind, that you can’t really change perceptions once formed, and that you need to define a category you are first in if the broad category is ruled by someone else.

Now suppose the next year that same person meets someone who is better looking, wealthier and more fun to be with. Originator of cultured pearls.

The 22 Immutable Laws Of Branding – Al Ries – Design Thinking

They products are both sold and marketed has changed, so you’ll have to first understand his book within the written time period. Ver las 4 opiniones. A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful.

Most marketing messages are misdirected. Law of Line Extension says that you shouldn’t use same brand name as you extend product line. Post siguiente Los tres mejores libros de marketing: I’m not doubting the rule but it seems it may be conditional.

The Law of Mortality — No brand will live forever. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas.

Vuelva a intentarlo en otro momento. The surprising thing is not that half of all marriages end in divorce. This applies mostly to the corporations and products used as examples. There are more of a difference.

AltaVista was, but it threw away its leadership by turning its site into a portal. A better, more innovative approach is highly unlikely to loosen the grip those brands have with their audiences. There are laws of nature, so why shouldn’t there be laws of marketing? It left me looking with ‘new eyes’ at consulting and what makes businesses successful, and that’s usually what I want most for an investment of my time.

The 22 Immutable Laws Of Branding – Al Ries

Email address subscribed successfully. Amazon Second Chance Donar, intercambiar, dar una segunda vida. The Law of Singularity —The most important mraca of a brand is its concentration on a single idea. How can they repeat that success?

Las 22 Leyes Inmutables de La Marca : Al Ries :

What differentiates the winners and losers leeyes most categories is purely a question of who was first in the mind. Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or when you reboot your computer. Contenidos relacionados Hay una mejor manera de hacer marketing Hay una mejor manera de hacer marketing